Shop SMS SMS Technical SMS products & services SMS in articles and webinars Testimonies
SMS and the environment SMS news Interesting links SMS: How, why and when SMS Q&A
SMS for design and
advertising Getting started with SMS colours SMS BLOCKS Cost of ownership |
SMS for print Printers (in all categories) SMS READY - or not? |
Interesting links
Inkjet Insight Article about the changing face of Pantone colors and
other options in Branding
Mr Mike Todryk, Manager of Technical Support
for IWCO Direct, the leading direct mail marketing services provider in
N-America.
March 2023
Mrs Elizabeth Gooding founding partner of Inkjet Insight & Eddy Hagen, Insights4Print
- October 2021
- by Mr. Ingi Karlsson, owner and CEO of Spot-Nordic.
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- May 2020
- by Mr. Michael Abildgaard Pedersen, Lektor at the Danish School of Media and Journalism
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- October 2018
- Conference: The 45th International iarigai Conference. Advances in Printing and Media Technology.
- At: Warsaw, Poland, October 03–07, 2018
Why most Brand Manuals fail when it comes to defining Brand colours;
And how to determine acceptable colour deviations for specific Brand colours
by Eddy Hagen owner of Insights4print
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and colour. And maybe, at the end, about printing that logo. Which is not ideal: you should think print from the start! I’ll explain why and how.
And how to determine acceptable colour deviations for specific Brand colours
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by Mr.
Michael Abildgaard Pedersen, Lektor at the
Danish School of Media and Journalism
- August 2016
- Conference: The 43rd International Research Conference of iarigai
-
at Ryerson University, Toronto,
Canada - Volume: Advances in Printing and Media Technology, Vol. XLIII(III) – 4: Design, 91–100
- Project:
- Brand colour specification in Brand manuals and determination of acceptable colour differences
by Eddy Hagen owner of Insights4print
When designing a brand logo, you want it to reflect the brand, its values. And you want it to reflect these values every time the brand logo is reproduced. So you think about form and colour. And maybe, at the end, about printing that logo. Which is not ideal: you should think print from the start! I’ll explain why and how.
Brand colours and printing in CMYK: better safe than sorry - part 2
by Eddy Hagen owner of Insights4print
by Eddy Hagen owner of Insights4print
Your logo, your brand colours are important to you, especially when
you’re a designer or a marketer. You care about how it is being
reproduced, whether it is on a website, on a printed piece of paper, or
any other kind of reproduction.
With a colour printer close to every desktop, the question arises: “Why should we spend all that money on preprinted letterheads if we can print the logo together with the rest of the letter?”
Although this looks a valid proposition, not all logos are created equal and with some ‘unique’ colours it will be very hard to get a consistent and correct reproduction of that unique colour.
