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SMS for print Printers (in all categories) SMS READY - or not?

Testimonies

February 25th 2023

"The SMS system is a genuine innovation which finally brings the difficult subject of colour communication within the control of all stakeholders

Whilst traditional physical swatch based systems like Pantone, HKS etc have served the industry for much of the 20th century despite the obvious drawbacks of widely varying reference books, substrates, film lay down, and different print processes, the 21st century digital demands needs to eliminate these variables from the entire production chain, from concept to delivery of the end product
 
The literal definition of quality is ‘absence of defects’ - and in my opinion the SMS system offers designers, brand owners and print professionals the opportunity to do just that".

Mr. Alex Stevenson
Senior Consultant, Printing Inks
Upminster, England, UK
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