Shop SMS              SMS Technical            SMS products & services             SMS in articles and webinars              Testimonies

SMS and the environment         SMS news         Interesting links      SMS: How, why and when       SMS Q&A

SMS for design and advertising Getting started with SMS colours SMS BLOCKS Cost of ownership

SMS for print Printers (in all categories) SMS READY - or not?

SMS NEWS

April 2024
SMS Standard colour palette upgrade to version 6!

We are very excited to announce a major upgrade to the original Standard colour palette of the Spot Matching System.

After following and participating to an extent in discussions of experts in colour and colour management about the direction of colour and colour management with regards to ISO standards - primarily ISO 12647, we have accepted the fact that most of our users prefer to use the old Fogra 39 icc colour profile when preparing jobs for printing on coated paper, with the complementary Fogra 47L icc profile for printing on uncoated paper, following the instructions of their print shops who remain to a large extent loyal to the old standard - ISO 12647-2-2004 and have refused to make the switch to the newer ISO 12647-2-2013, - with of course a few exceptions, who offer both options - the old standard and the new one.

Experts in the field of colour management are slowly but surely accepting the fact that Fogra 51 and Fogra 52 has not been the success we all hoped it would be, when the the new ISO 12647-2-2013 standard was presented - in 2013/2014.

The world is switching to LED lighting, which contains little or no UV and printers are still measuring colours using the M0 condition, rather than the new M1 condition, even when they print on paper that contains a lot of optical brighteners - which actually means that when you visually evaluate the print outside in daylight, the colours will appear bluer/colder, than when you evaluate them indoors - due to the fact that normal daylight does contain a portion of UV, which affects paper that contains optical brighteners (OBA) this way.

The new version of the Spot Matching System, - the Standard (original) version for starters, which will be available before Drupa 2024 - and which will be included free of charge with purchases of new Techkon SpectroDens instruments during the Drupa show -  i.e. the TECHKON Color book containing the LAB values of the new SMS Standard colours, has been revised to bring the LAB value of each SMS colour considerably closer from one media to the next, - for instance when measuring SMS colours printed in CMYK on coated paper, according to Fogra 39 and the same SMS colours printed on uncoated paper according to Fogra 47L, with a dE00 of perhaps 0.2 at the most, - compared to a dE00 of up to 1 in the older versions.

As in the older version, the SMS colours are delivered to users in sRGB format, ready for conversion by the user to CMYK - optimized for absolute conversion to Fogra 39 and Fogra 47L and very well suited for conversion to Fogra 51 and Fogra 52, G7 - Gracol Coated 2006, CRPC3 and CRPC6 and Japan Color 2011 (Coated paper).  A REC 709 version is also available for Television graphics.

When we say "very well suited", what we mean is that if the colour is printed according to the respective standard, it should be impossible for any human being to see a difference between the same SMS colour printed according to Japan Color 2011 and Fogra 47L for instance.

The only visual difference, if any, in the final printed product will be due to incorrect adjustment of the printing press, incorrect ink or incorrect ink density, - not gamut problems when preparing the PDF for print to the requested CMYK standard. This was of course also true for the older versions of the system but the likeness has now improved, as close to perfection as we can, - which is of course always the goal.

True to our SMS colours, we will be switching to a new version of our own SMS logo, where we use the same colours, tweaked according to the new v6 standard, - and as can be seen, we have taken this opportunity to lighten up the K line - the "black" shades, who were not really a success among our users, while the new shades are simply the same primary full colour with a dash of black to create a dark shade of that colour.

Curious viewers can compare the colours of the old and the new logo in Photoshop. As you will see the new colours are slightly "cleaner" - less blue if you will, and of course the new "black" contains more of the full colour than the old version.

In other words, this means that users of the new version will in fact get a total of 158 cool new colours to work with, while at the same time they will have to say goodbye to the 5 black shades from the previous version.

 Here is the preview of the new logo with the new colours.

SMS users may recall that we offered a free ASE version of version 4 (869 colours) but version 5 was only available in PDF format.

We are going overboard and beyond with this new version, which will be offered in it's natural sRGB PDF format of course with a free ASE version for Adobe and Affinity apps.

The cost of the new version remains the same: EUR 90 for a single purchase.

As always, SMS users (brand owners that decide to officially use SMS colours for their brand) additionally need to renew their license every 12 months which costs EUR 60 pr. year, as of year 2 pr. brand, to have our formal permission to use SMS colours officially and to have access to Spot-Nordic support for SMS users when needed. For casual and random use of our colours, renewal is not a condition.

Brand owners that officially use our SMS colours can also request a free copy of the Excel version of their chosen SMS colours, enabling them to easily use their own SMS colours for colour correct Microsoft presentations in Excel or Powerpoint format for instance.

Please contact sms@spot-nordic.com to pre-order your copy of the new Standard version of the Spot Matching System - v6.

Registered owners of version 5 are entitled a free copy of the new version when it becomes available, scheduled for Drupa week - May 28th.

December 2023
The SMS logo updated to contain the colours of the SMS Colour Wheel!

Following the presentation of the SMS Colour Wheel, the SMS official logo has been updated. It contains all of the colours of the SMS Colour Wheel plus the black SMS K-19 and a neutral gray.

The colours of the logo however remain the same, belonging to the Standard version of the Spot Matching System, which means they can be displayed correctly online and on TV and printed in standard CMYK on white, coated and uncoated paper.

Here is the old logo for comparison.

What is handy and terribly appropriate about the new logo is that anyone can check if they are capable of printing SMS colours correctly - simply by downloading the logo here below (a higher resolution version is available), opening it in sRGB format in Photoshop, converting it to their CMYK condition using Absolute Colorimetric Rendering and then by measuring the colourbar with a spectrophotometer and comparing the LAB values of the print to the LAB values of what you get when using the eyedropper on the original sRGB version here below.

If the LAB values are close, you are SMS READY - and capable of printing all of the 5.214 colours of the Spot Matching System.

If not, you should either get a better printer or have your SMS colours printed by a professional printshop, capable of printing to ISO standards.

Printshops interested in officially offering printing of SMS CMYK colours to their customers, please contact sms@spot-nordic.com for more information.

Information on subscription for Printshops and our services is available here.

The new logo looks like this:

November 2023
The SMS Colour Wheel presented - SMS colours as mixed spot colours, SMS for teaching purposes

In the light of the fact that the Spot Matching System is not just a colour palette but a colour standard, we decided that it would be proper to release our own Colour Wheel. There have been several colour wheels through the times, all attempting to make sense of how certain colours - Primary colours, can be mixed together to make up new colours.

Art students and Graphic Design students typically play around with Primary inks to create their own colour wheel on paper.

Our colour wheel consists of Cyan, Magenta and Yellow process inks manufactured to ISO 2846-1 - the same inks that are used for CMYK offset printing due to the simple fact that the Spot Matching System is CMYK based by origin.

Since the Spot Matching System is not recipe based but LAB based, there are no "Secondary and Tertiary colours" be definition. The recipe of each colour consisting of more than one process ink depends on the substrate/paper.

It may come as a surprise to even professional offset printers, that there is no law against mixing CMYK inks together to create a spot colour. This fact was in fact what inspired me to start work on the Spot Matching System back in 2000 or so, and something that is included in my patent, issued in 2007. This also means that SMS colours can optionally be ordered from ink manufacturers as spot colours that match the CMYK process composition of any SMS colour, although they are of course typically printed in normal CMYK process printing, which is considerably cheaper than printing a separate SMS spot colour.

From my perspective a SPOT colour is not restricted to colours that are mixed to one ink, - but a colour that a brand chooses to use for it's promotion, regardless of how it is reproduced. Hence the name, the Spot Matching System.

Our CMY colour wheel is here below. It is presented in the Standard version (the original) and hence all the colours below can be reproduced in standard CMYK printing to Fogra 39, Fogra 51, Fogra 47 and Fogra 52 plus GRACoL CRPC3 and CRPC6 plus of course for web and for Television, without noticable colour shift from one media to the next.

Here is the sRGB version. Art Schools and schools for Graphic Design and other Design disciplines, such as Architecture and Product Design that wish to use the Spot Matching System to train their students in use of colours suited for modern design and marketing, please contact sms@spot-nordic.com.

We will provide you with the SMS Colour Wheel in the proper format and optionally a copy that can be printed out on a proofing device to view the colours of the SMS colour wheel exactly how they should look. Your students can then mix their own inks and try to match the proof.

The SMS Colour Wheel should be drawn on white, uncoated paper. Offset printers can of course also mix and print the colours of the Wheel using their normal CMYK inks.

Furthermore we offer free student license of our Spot Matching System P20, v4 (869 colours) which is perfect to train students of Graphic Design in modern, icc based colour management, working with colours instead of just photos. Using solid colours is 10 times better, if the goal is for your students to actually SEE how certain colours can be kept correct when they are converted from one media to another.

Ingi Karlsson
CEO
Spot-Nordic

October 2023
SMS Version 5 released - Major upgrade: 2.600+ NEW COLOURS added to the Spot Matching System

To celebrate our 5 Year Anniversary, coming up on December 1st, we have released version 5 of the Spot Matching System.

The new system, which is delivered in PDF (or jpg) format, contains 1.738 colours pr. palette, v.s. the 869 colours of v4, which still is available.

Available in Standard, ECO and MAX format, the P20, P20e and P20x colour palettes are now available for 90 Euros each.

Registered owners of P20, P20e and P20x are elegible for free upgrades every 12 months, including a free upgrade to v5.

Please contact sms@spot-nordic.com to claim your upgrade. Please include your customer ID when you order.

Until Christmas, we are offering a special 3 for 2 offer.

Please order P20-ALL and you can have all 3 P20 palettes (P20, P20e and P20x) for 180 Euros.

Further details on our SMS colour palettes and services at www.spotmatchingsystem.com/services.

September 2023
New Product: P31: SMS Standard OFFICE.

We are delighted to announce the first release of our industry standard SMS colours for the office - SMS OFFICE (P31).

This is the original 869 Standard colours of the Spot Matching System - same colours as P20. Now Brand Owners can select their own SMS colours - or use their existing SMS colours when setting up spreadsheets and presentations to ensure perfect consistency - not only out in the world, but also in the office.

Brand Owners can also use their SMS OFFICE colours (delivered in Excel format) to select and define colours for paint and staff uniforms, to name a few options.

The same rule applies here, as when using the P20 colour palette for professional design: The screen or Projectors need to be calibrated to display the correct colours in sRGB. Calibrators are available from companies such as DataColor and Calibrite/Xrite for 2-400 Euros.

However in the case of SMS OFFICE (P31) a perfect display may not be essential. The main thing here is that the Brand Owner is using the correct corporate colours for all applications within the office.

Included in the price of the SMS OFFICE is a 12 month license to use SMS Standard colours for your company/brand and access to order services and SMS colour variants from Spot-Nordic - see further information at www.spotmatchingsystem.com/services.

September 2023
DO IT YOURSELF - Training for Designers + SMS P20 palettes available in ASE format (Adobe, Affinity users)

As of September 1st, when you order either P20, P20e or P20x, you will receive the standard PDF format of your colour palette (ask if you need it in other format such as jpg or tif) PLUS you will also get your entire palette in ASE format, enabling you to import all your SMS colours to your Swatches in your workspace in Adobe or Affinity software!

Following up on our announcement that SMS users are now able to convert their SMS colours for their purpose - web, TV, Print or Textile - see news since April here below, we have added quite a lot of slides to the training.

If you are interested in trying out the SMS colours to check just how visually consistent they are when you yourself convert them from one colourspace to the next, before you decide whether you want to buy a P20 colour palette with labelled SMS colours and all colours in ASE format as well, you can download the colour palette here above (this is the Standard sRGB colours, the first 500 colours) and pick out the SMS colours you like for the training.

The updated training slides are here and the supported icc profiles for each SMS colour palette are here.

See further details on the liberation of the SMS colours here below since April.

As always, contact sms@spot-nordic.com to order your SMS colour palette or optionally you can purchase them in our webshop - at https://www.spot-nordic.com/shop.

April 2023
DO IT YOURSELF - SMS Users are now able to create their own SMS colour variations free of charge!

Spot-Nordic is delighted to announce that we have now liberated our SMS colours to increase the number of SMS users in the universe.

As of April 2023 our users can themselves convert their own sRGB SMS colours from our P20, P20e and P20x colour palettes to standard Printing conditions such as Fogra or GRACOL/G7 - free of charge.

Now even small freelance designers with tight budgets can take advantage of our unique SMS colours in their designs to ensure perfect colour consistency cross-media of their customer's brand colours, without having to subscribe the customer to SMS or even without having to buy the Print variations from Spot-Nordic.

The only thing they have to own are the sRGB P20 colour palettes they use in their work, which cost only €60 each.

The P20 palettes (P20, P20e, P20x) each contain 869 colours. They are available in sRGB format (for general design) and REC 0709 or REC 2020 for video/Television design.

For convenience we have set up an overview of the media supported by each SMS colour palette - see here.

When issuing  their brand guidelines in this case they need to make sure that it is clear that Spot-Nordic is not the contact to call if there are questions to be answered concerning the SMS colours.

At the same time, of course designers are always welcome to buy CMYK ready SMS colours from Spot-Nordic - see here.
Print colours ordered from Spot-Nordic may in some cases contain fewer process colours - 2-3 instead of 4.

Price pr. CMYK SMS colour is €30 or less if you order SMS BLOCKS of 3 or more SMS colours.

Please watch this presentation to see exactly how to convert your sRGB SMS colours to print-ready CMYK colours.

For bigger customers we continue to recommend subscribing them which includes the Print variations needed for the customer and technical support  - for them, their Printers and Manufacturers as needed to ensure successful reproduction of SMS colours.

Please familiarize yourself also with our SMS subscription plans, suited for bigger customers and brands.

March 2023
Standard, ECO and MAX editions v4 available in Fogra 58 RGB format for digital printing on textile.

Spot-Nordic is delighted to announce the release of all 3 versions of the Spot Matching System colour palettes in Fogra 58 RGB format for digital printing on textile. The product is delivered in PDF format in high resolution to enable test prints of all SMS colours if needed to ensure maximum accuracy in printing for viewing and measurement at D65/10°, which is the standard in the textile industry.

For more information on the Fogra 58 standard please refer to https://fogra.org/en/research/digital-printing/textilergb-13006.

The SKU number of this product is P23.

The price pr. colour palette (Standard, ECO or MAX), each containing 869 colours is €90.

This format is suited for professional Textile design.

In the case where the textile is to be dyed manually, please communicate the LAB values of your chosen colours to your manufacturer and if necessary order a colour sample (P6) of your colours that you can send to your manufacturer for visual matching in production - see www.spotmatchingsystem.com/services.

Contact sms@spot-nordic.com to order or use our webshop to place your order.

January 1st 2023
Standard, ECO and MAX editions v4 available for design agencies and Printshops in Adobe RGB 1998 format.

Spot-Nordic is delighted to announce that finally all 3 versions of the Spot Matching System colour palettes are available in Adobe RGB 1998 format. The product is delivered in PDF format in high resolution to enable test prints of all SMS colours if needed.

The SKU number of this product is P22.

The price pr. colour palette (Standard, ECO or MAX), each containing 869 colours is €150.

This format is suited for professional Print Design.

Contact sms@spot-nordic.com to order or use our webshop to place your order.

October 2022 - The Rutherford Preset & Closed Loop system is SMS READY

The Rutherford Preset & Closed Loop system for offset presses, from Rutherford Graphic Products LLC has been awarded the
SMS READY badge in the category of QC Hardware & Software. This amazing solution enables printing of all of our SMS colours (2.607) in Offset Printing according to ISO 12647.

Following this Spot-Nordic (manufacturer and distributor of the Spot Matching System (SMS) has agreed to offer this amazing solution for sale.

Included with each system sold by Spot-Nordic is an SMS READY badge outlining the Printing Standard / Standards available on the Printing Press in question (Fogra or G7 - or both) for 4 consecutive years, worth EUR 2.000.

More information for Offset Printers on the Rutherford system at www.spot-nordic.com/rutherford.

December 2021 - Standard, ECO and MAX editions v4 available for design agencies and Printshops in high resolution Fogra 39 format, ready for printing using the ISO Coated v2 icc profile.

For the first time the entire range of 869 SMS colours are available in their final print format, - for printing according to Fogra 39. Many designers use this CMYK profile (ISO Coated v2 or ISO Coated 300 v2) as a sort of a default CMYK profile when preparing jobs for printing.

To help speed up their work process and to encourage use of SMS colours - to design agencies and designers who prefer to not subscribe their customers to SMS or buy individual print variations of SMS colours, we decided to offer the entire range of Standard, ECO and MAX colours in Fogra 39 format, high resolution, enabling printing of SMS colour patches if requested for proofing or even printing. 

In other words, if you buy all 3 print-ready  SMS versions you will have the complete range of SMS colours - over 2.500 colours
in final Fogra 39 print format at your fingertips for only EUR 900 (EUR 300 pr. colour palette).                    

The measureable area for instrument measurement of each SMS patch in 300 dpi resolution in printing is approx. 1 x 1.5 cm - see picture here below.

See also recommendations as to special SMS colourbars for print layouts/forms - here.

 
Sample of Fogra 39 SMS colour in it's actual size.

The SKU number of this new product is P25 and it can be ordered either by contacting sms@spot-nordic.com or ordered in the Spot-Nordic online shop - here. If you want to order all 3 colour palettes, simply check all 3 and select 3 units when you order.

For brand design we however still recommend using the sRGB (P20) version and then replacing the sRGB colours with print-ready SMS colours only when the artwork has been approved by customer - see www.spotmatchingsystem.com/gettingstarted.

If you own the Fogra 39 colour palette, you obviously do not have to order the Fogra 39 variation of your chosen SMS colours nor a special permission to use it for specification in a brand manual.

If colour consistency cross media is your goal, we recommend the specification be for the SMS numbers of the chosen colours without mentioning of specific standards, such as Fogra 39.  You may always order variations for other print standards, such as Fogra 47, Fogra 51, Fogra 52 or GRACoL/G7 should you need it later on for EUR 30 pr. colour - or you may simply choose to subscribe your customer to SMS, which includes all required print variations of the chosen brand colours along with technical support as required - see information about SMS subscriptions at www.spotmatchingsystem.com/services.

If you are not concerned about maximum visual colour consistency cross media (from coated paper to uncoated paper to web and to TV) but you simply want to ensure that your chosen SMS colours be used for printing on coated paper according to Fogra 39, you should mention this in your brand manual/instructions - e.g. "CMYK (according to Fogra 39): SMS xxx, SMS yyy".

December 2021 - SMS Colour of the Year 2022

To support our friends at PANTONE, we have prepared the closest SMS colour to replicate the fabulous PANTONE Very Peri, Colour of the Year 2022.

The SMS Colour of the Year 2022 is available in our Standard and MAX variations, - so is suited for printing on white, coated and uncoated paper in CMYK format, as well as online and for TV. Unfortunately it is not possible to create a suitable variation for printing on off-white substrates (ECO).

The SMS Colour of the Year 2022 is SMS J-CY22. The colours on it's left are, in our tradition it's tints from 10% to 90% and of on it's right we have it's complementary black.

August 2021 - 369 new SMS colours released - included for the standard, ECO and MAX editions v4.

The new v4 of the Spot Matching System contains a total of 869 colours, including 79 shades of black for each colourline of the system.

Following this release we have decided to discontinue the printed SMS colour guides and most of our printed SMS posters.
This decision is based on the fact that most designers have stopped using printed colour guides in their work and prefer to take their chances with their monitor displays and leave the printed version of their work to God and their printers. Fortunately SMS colours happen to look the same in their sRGB format on just about any display/monitor as they should look in standard CMYK printing, so this was an easy decision. 

The only printed items we are keeping are the printed brand colour sample tickets (P6) for quality control and colour matching in production and the P3sq posters, available either for coated or uncoated paper.

P3sq

P6c/P6u

Following this we also took the liberty of updating the SMS logo. The colourful logo is out, except for the SMS READY version and we are going for simplicity using the good old Spot-Nordic logo as a template for the new SMS logo.

The new SMS logo looks like this with the new black with a slight reddish cast to compliment the red colour and to give it a little more punch.

June 2020 - 500 new SMS MAX colours released - for packaging, web and TV - the most vibrant version of SMS until now!

Spot-Nordic has released 500 new colour shades named the SMS MAX series, which are made for process (CMYK) printing on coated, white substrates and thus well suited for packaging applications, indoor and outdoor signage as well as general design for coated / closed substrates, such as coated paper, plastic and digital printing on polyester. 

The SMS MAX colours are the most vibrant SMS colours we have released until now, as you can see here above, which can be an advantage in packaging for instance.

Supported print standards are for instance Fogra 39, Fogra 51, GRACOL and SWOP standards, so the SMS MAX colours are in general safe to use for general magazine advertisements for instance.

Our MAX series are made for omnichannel marketing, - perfectly colour consistent in and between print and digital displays from smart phone displays to cinema displays, like the original SMS series and the ECO series - which are available for free download for web and TV at www.spotmatchingsystem.com/services. 

When ordering certified, printed SMS posters, colour guides or  make sure to add MAX to the SKU number - for instance P2c MAX is the P2c poster, MAX version printed on coated paper (Fogra 51) - see sRGB version of the P2x poster here above. The MAX products and colours are identified with a small x following their name or product number - see image here above for instance.

May 2020 - 500 new ECO colours announced in a live webinar about the Spot Matching System on INKISH NEWS!

Spot-Nordic has released 500 new colour shades named the SMS ECO series, which are adapted to off-white papertypes.

The ECO series are perfect for those of us that care the most about the environment, since it is perfect for printing on recycled paper for general use, which tends to be quite off-white. The SMS ECO colours are even perfectly reproducible in newspaper printing (coldset) according to ISO 12647-3-2013 / WAN-IFRA standards so as media neutral as our standard colour palette is, it only covers printing on white paper, either neutral white or bright white, while the ECO series cover almost any type of paper from newspaper to bright white and anything in between. 

Supported print standards are most Fogra, GRACOL and SWOP standards as well as custom standards like the Munken Pure icc profiles for example.

Our ECO series are made for omnichannel marketing, - perfectly colour consistent in and between print and digital displays from smart phone displays to cinema displays from smart phone displays to cinema displays, like the original SMS series - which are available for free download for web and TV at www.spotmatchingsystem.com/services. 

When ordering printed SMS posters or colour guides make sure to add ECO to the SKU number - for instance P2c ECO is the P2c poster, ECO version, printed on coated paper (Fogra 51). The ECO products and colours are identified with a small e following their name or product number - see image here above for instance.

The webinar, organized by INKISH as a part of series called "Learn With Us" that took place in the week from 25th of May - 29th of May with companies such as Spot-Nordic, Hunkeler, Ricoh, Canon, Enfocus and more well known companies in the print and graphics industries can be viewed here.

January 2020 - User defined SMS colours; not only 500 but thousands of free SMS colours now available to SMS users!

Spot-Nordic is delighted to confirm that it is safe for creative SMS users to create custom SMS gradient combinations containing as many SMS standard colours they like and thus in fact creating their own, unique SMS colour gradients for logos, headlines and packaging, with the new SMS colour combinations  still remaining completely colour consistent between coated paper, uncoated paper, web and TV, as well as AR, VR etc. just like individual SMS colours.

Designing with colour gradients is among what is predicted to become more popular in 2020 by brand specialists so the timing is as flawless as our SMS colours.

Additionally it is possible for us to pick out individual custom SMS colours from SMS gradients, if needed.

More information about how to do this here.

December 2019 - 30 new SMS colours presented - the SMS OLIVE range

To celebrate the 1 year anniversary of the Spot Matching System, a total of 30 new colours in the OLIVE range have been added to the standard system palette, making the number of standard SMS colours an even 500!

October 2019 - SMS BLOCKS presented

We are happy to announce a simpler way for designers and brand owners to keep track of their colours, - SMS BLOCKS - see further information here.

July 2019 - Spot Matching System presented on ColourSherlock, by Mr. Ganesh Kumar  (how, why and when)

https://printcolourmanagement.wordpress.com/2019/07/22/new-innovation-spot-matching-system-sms-to-ensure-correct-reproduction-of-brand-colours-in-print-over-and-over-again/

July 2019 - SMS CMYK colours available for designers that do not use standard ISO/Fogra icc profiles in their work

We are happy to announce that we now offer SMS CMYK colours ready for designers that do not use the standard ISO or PSO icc profiles, on which the Spot Matching System is based, in their work.

If you, perhaps because your printer insisted on this, happen to use other icc profiles, for instance GraCol icc CMYK profiles, you simply need to send us the CMYK icc profile or ideally the complete settings you are using (CSF file) and we will supply you with any SMS colour you need for your layout in CMYK format.

This means that no CMYK-to-CMYK conversion will be required by your printer to hit the right SMS colours in print - as long as they print according to the print standard on which the icc output profile is based on.

In this case we also assume that the white point of the actual paper that you choose for your job is in line with the white point defined in the icc profile you are using.

Please contact sms@spot-nordic.com for more information.

This service is available for both subscribers and non-subscribers - see www.spotmatchingsystem.com/services.

June 2019 - Getting started using SMS colours in graphic design

We have added a new page where we assist graphic designers getting started designing with SMS colours. Check it out!

June 2019 - Interview with Mr. Ingi Karlsson in Design Magazine (Read article)

April 3rd 2019 - SMS CMYK colours available for more neutral substrates

Until now we have simply assumed that SMS users would pick "typical, bright, white paper" for their printing jobs.

According to the current ISO 12647-2-2013 standard, typical papers are papertype 1 (bright, white, coated paper) and papertype 5 (bright, white, uncoated paper).

However, it has been pointed out that in some regions of the world, the average white point of the commercially available paper is simply much closer to the old ISO standard, - for papertypes 1,2 for coated paper and papertype 4 for uncoated paper. The white point of these papertypes is more neutral / less bluish than the current, international standard dictates.

So we decided to add SMS CMYK colour variations for these more neutral papertypes, as an option:

P9: SMS CMYK version for printing on coated paper (White point: Fogra 51, print standard Fogra 51): EUR 28 pr. colour.

P9b: SMS CMYK version for printing on coated paper (White point: Fogra 39, print standard Fogra 39): EUR 28 pr. colour*.

P10: SMS CMYK version for printing on coated paper (White point: Fogra 51, print standard Fogra 39): EUR 35 pr. colour*.

P11: SMS CMYK version for printing on uncoated paper (White point: Fogra 52, print standard Fogra 52): EUR 28 pr. colour.

P11b: SMS CMYK version for printing on uncoated paper (White point: Fogra 47, print standard Fogra 47): EUR 28 pr. colour*.

P12: SMS CMYK version for printing on uncoated paper (White point: Fogra 52, print standard Fogra 47): EUR 35 pr. colour*.

It is easy for anyone interested in this to get a spectral instrument that supports the M1 standard (D50/2°) and measure his or her papertypes to check which Fogra standard they actually belong to, - see further instructions at www.spotmatchingsystem.com/technical.

It makes perfect sense for brand owners to select papertypes for all print jobs that have similar white points.

We are happy to advice on which version of your SMS colour will be most appropriate, based on the white point of your papertype, if you provide us with simply the papertype (coated or uncoated) and the measured white point, M1 condition.

April 1st 2019 - Article on SMS in SPINDRIFT

https://spindrift.click/colour-management/new-spot-colour-matching-system

March 30th 2019 - TECHKON SMS READY!

The complete standard palette of 470 SMS colours (SMS v2) is now available from Spot-Nordic for owners of Techkon SpectroDens.

The German manufacturer received the InterTech Award 2018 for this amazing instrument that can handle everything from press measurements (density and spectral) to quality control.

Printers that have SpectroDens (both older and new version) can upload the SMS palette to their instrument from Techkon SpectroConnect, measure SMS colours in their layout during production and compare them to the master LAB value.

Brand owners and print buyers that have a Techkon SpectroDens instrument can measure SMS colours and compare them to the master LAB value of each colour.

The target DE2000 for each of our standard SMS colours is 2 or less.

The measurement condition of SMS is M1, D50/2°.

The same library is valid for both coated and uncoated paper.

The library is delivered free of charge to SMS subscribers, that only need to send us the serial number of their Techkon device. This includes owners of Techkon SpectroDens and Techkon SpectroDrive.

Optionally the library is available in our online store for EUR 99. Buy now.

More information about Techkon instruments is available at www.techkon.com.

March 29th 2019 - labelled SMS colour patches available for brand design.

Our 470 standard SMS colours are now available to brand designers and web/app designers for free.

Go directly to www.spotmatchingsystem.com/services to get your copy, which is delivered in PDF format.

It is optionally possible to grab your SMS brand colours directly from Acrobat.

March 11th 2019 - 50 new SMS colours

We have just added a total of 50 new colours to the standard palette in the brown range.

The new colours, like the old ones, can be correctly reproduced in CMYK printing according to ISO 12647 on coated and uncoated paper, can be correctly displayed on the web, including smart devices (sRGB) and the colours can be correctly displayed on Television (Rec. 709 RGB).

Of course there are other brown colour shades that designers might need and we are here to assist if you need your own custom colour that is not QUITE like the standard SMS colour.

March 6th 2019 - web and TV

We are delighted to confirm that our entire range of 420 SMS colours is not only available for CMYK printing on coated and uncoated paper without visible difference in colour.

Our standard colours are now available for web design/app design (sRGB) and television (Rec. 709).

This makes the Spot Matching System the best choice for so-called omni channel campaigns, where you can select your campaign's theme colours for print, web and TV.

Obviously this makes the Spot Matching System yet more attractive for it's initial purpose - brand design.

The sRGB and Rec. 709 palettes are available for free downloading at www.spotmatchingsystem.com/services.

CMYK variations for printing of the SMS colours are free for SMS subscribers but cost from EUR 28 pr. colour pr. papertype + print standard for non-subscribers.

December 1st 2018 - launch

Launch of the Spot Matching System, the first colour palette in the world offering perfectly consistent printing in CMYK according to ISO 12647, between coated and uncoated paper.

Total number of standard system colours, 420.

Each individual colour of the Spot Matching System (SMS) is ISO certifiable according to ISO 12647-7-2016.

Shop SMS              SMS Technical            SMS products & services             SMS in articles and webinars

SMS and the environment         SMS news         Interesting links      SMS: How, why and when       SMS Q&A