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 SMS for design and advertising
Design

Getting started with SMS colours

SMS BLOCKS
 SMS for print
Printing

Printers (in all categories)

SMS READY - or not?

Spot Matching System for Printshops (all categories)

 

  • Spot Matching System (SMS) is the most technically advanced colour palette in the world
    when it comes to maintaining     consistency in colour from one media to another.

  • SMS is a new approach for designers to select colours and prepare them for print.

  • Together with the design community we want to change the world.

  • We want to change the definition of "Spot colour".

  • We want to change the definition of "Brand colour".

  • We want to change the definition of "Close enough".

 The Spot Matching System was launched on December 1st 2018, which happened to be the 100 year anniversary of Icelandic sovereignity from Denmark.

What we have today is:

  • 3 colour palettes consisting of 1.738 industry standard SMS colours (v5) each for Print, Web and TV.

  • All 3 colour palettes available in both Fogra 39 and Adobe RGB 1998 format for Print Design.

  • Designers can create their own custom SMS gradients containing any SMS colours.

  • Designers can order custom SMS colours based on existing logos.

  • All SMS colours are available for standard displays (sRGB/REC 709) - from smartphone to Cinema.

  • Perfect consistency in printing of SMS colours when printing according to ISO 12647.

  • Absolute visual consistency in SMS colours between coated and uncoated paper.

  • A unique approach to defining brand colours (SMS Visual Brand Identity Approach)

See www.spotmatchingsystem.com for details and www.spotmatchingsystem.com/services to view our complete range of SMS products and services, along with prices.

If your Printshop is ready to accept, output and print PDF files set up for printing according to Fogra 39, Fogra 47L, Fogra 51 or Fogra 52, GRACoL 2006, Japan 2011 (Coated) or to G7 standards (CRPC1, CRPC3, CRPC5 or CRPC6), you are capable of printing our colours and you can promote yourself as SMS READY - see www.spotmatchingsystem.com/technical/smsready.

If your Printshop is ready to accept, output and print PDF files set up for printing according to GraCol standards, you may promote yourself as SMS READY (NEW).

For details on what print standards are suited for each of our colour palettes, see here.

It doesn't matter if you are an offset, flexo, gravure or digital Printer!
SMS colours in design simply require Printers in all categories (offset, gravure, flexo, digital) to     

 P r i n t   t o   S t a n d a r d s

SMS contributes to a more professional mindset and consequently more consistency and accuracy in printing all around - between Printers in their category and between Printers in different categories.

This may seem painful, and there may be some initial cost involved, while Printers are getting the hang of printing to standards but in the long run this will reduce the number of reprints due to mistakes and increase the number of happy customers as long as customers who are not just looking for the lowest price but rather quality and consistency at a reasonable price.

Getting your SMS READY badge out there is also a testamony that your Printshop is able to work for even the most demanding customers globally - which should open your doors for bigger and better accounts.

We will be right here to support this initiative and answer any technical questions Printers may have about how they should go about printing to ISO standards and who they should call.

No matter where you are in the world, we are able to refer a local specialist who can help
get your colours under control.

The Spot Matching System is in a league of it's own when it comes to defining and selecting colours for brands, for professional printing, web and TV / omnichannel design, - well anywhere where cross-media colour consistency is a basic requirement.

We work hard every day to make the SMS experience easier and more user friendly, to give designers more independence and control over their SMS colours and the brand colours of their respective customers.

In addition we have a few additional breathtaking and disruptive surprises up our sleeve that will help establish SMS as a must-have tool for any designer.

We have only just begun!

If your Printshop is capable of printing according to ISO 12647 or is willing to do what is required to do this, SMS is the perfect colour palette for you and what you should be recommending to your customers. SMS helps keep your presses running.

Spot-Nordic can provide you what you need to print to ISO 12647 standards on an offset printing press - see www.spot-nordic.com wherever you are located, either directly or with the help of local partners in your country.

SMS is a CMYK spot colour palette so you will not have to worry about washing down your presses.

Simply be sure to print according to your ISO standard and your SMS colours will be perfect, everytime!

When you get a request from a customer asking to which standard you print, you simply need to be ready to reply: Fogra 39, Fogra 51, Fogra 47 or Fogra 52 or optionally GRACol (if you only accept GRACol files).

Check for SMS colours

You might want to ask your customers as a rule to make clear which SMS colours they are using and where they are to be found within the document layout. 

Since SMS colours for print are delivered in CMYK format, they are a part of the layout, so you/your Printers need to know where to look for them.

Having received this information from your customers, your pre-press personnel, after taking the SMS Crash Course, can check those colours within the layout (typically a logo or headline or even background tint) and compare them against the standard before the job is sent to plate and of course your Printers can monitor the same colours during the print run - even one by one if they have a TECHKON SpectroDens instrument on the press.

To outline the urgency, it is easy as pie to apply any SMS colour to a bitmap image, - for instance digitally dying a piece of clothing in an original SMS colour, - say the brand colour of the company in question, so it's not just logos and headlines that your Printers may have to watch out for from now on, but the colour of certain parts within a single image within the layout (see picture here below).

Outside the pressroom, SMS master colours can be derived to dyes for entire collections of clothes, toys or just about any product, giving the manufacturers the opportunity to present their collections in perfectly correct SMS colours in standard CMYK printing, as well as online and on TV.

SMS colours are now even available in Fogra 58 format - for digital printing on textile.

This is what Printers in the 21st Century need to prepare for. It's no longer "Just CMYK".

SMS layouts - keeping track of colour critical SMS colours

In order to make it easier for Designers and Printers to keep track of SMS colours within CMYK layouts, as an option we provide Designers with bitmap versions of SMS colours in TIFF format, - labelled SMS colour patches in the correct CMYK halftone on a job-to-job basis, which they can use to create their own custom SMS colourbars within the layout, big or small.

In fact we have made it possible for Designers to convert their own sRGB SMS colours to CMYK and thus they can easily create their own SMS colourbars in their CMYK version of choice.

You may of course request the SMS colour patches from your customer, if you would like to set up an SMS colourbar by yourself as a convenient aid to your Printers during printing.

Here is an example of what an SMS custom colourbar could look like on a print form.

Your customer might also slip you a contract proof containing SMS colours, certified according to ISO 12647-7-2016 for either Fogra 51 (for coated paper) or Fogra 52 (for uncoated paper).

We recommend use of so called SMS tickets, which are small approx. size A7 tickets containing only the SMS spot colours to be watched during printing.


 SMS ticket.

Our general recommendation to designers is to select bright to neutral-ish, white paper/substrate for all SMS jobs to keep their SMS colour shades as correct as possible and to use ink tints to get an off-white / classic feel to the layout, if that is required rather than selecting off-white paper, which will screw up more or less all colours of the job.

Not all colours can be adapted to all papershades and we prefer consistency between colours within a logo, rather than to try to force one colour closer to what it should be but having to leave others behind. That is why we stick to the ISO standard papershades.

No matter what your print standard is: It is absolutely essential that you, as a Printer, inform your customers clearly about which standard you print to - for coated and uncoated paper and that you provide them - and us with complete Adobe settings to be used - and keep us in the loop if you change anything (cc to sms@spot-nordic.com).

SMS colours are available for Printers that print in accordance with the current ISO 12647-2-2013 and the old ISO 12647-2-2004/AMD 2007 standard. We provide both Fogra and GRACoL CMYK variations of colours, depending on the print standard of the Printer, chosen to print the job.

Fogra 39 and Fogra 47 belong to the older ISO 12647-2 standard and Fogra 51 and Fogra 52 belong to the new ISO 12647-2-2013 standard.

SMS colours for offset printing are in almost all cases delivered in CMYK mode, so you need to be aware that the PDF files you receive from designers that contain SMS CMYK colours / SMS CMYK graphic elements are ready as they are for printing according to the CMYK print standard that you claim to use/accept.

Be sure to communicate the Fogra or G7 standard you require/accept, to your customers!

The easiest and clearest way to communicate this to avoid mistakes is to subscribe to SMS and communicate the SMS READY badge that describes your process.

It doesn't only mean that you can print SMS colours correctly. It also means that you can print entire jobs according to the mentioned standards - be it Fogra or G7.

It is a very good idea to use your badge in all communications to designers and advertising agencies, for instance as a part of your signature in emails.

For instance:

Fogra 39, Fogra 47  or Fogra 51, Fogra 52

You may optionally order a badge or badges with only one Fogra or GRACoL standard pr. badge, - for instance if you only accept PDF's prepared for printing according to Fogra 39 or Fogra 51 (coated paper).

or

Printshops in all categories:

  • Print the SMS test form(s) of your choice on your printing press(es) and confirm that you are in fact able to print our SMS colours within a DE2000 of 3 - information and test forms available here.

  • Once approved, order your 12 month SMS subscription - see further details on what is included here.

  • Order the SMS READY badge(s) for your print standard(s) - contact sms@spot-nordic.com.

  • Appoint 2-3 key persons within the company - at least one from prepress and one Printer to take the SMS Crash Course, where they will get clear instructions on how to monitor SMS CMYK colours, what instruments are recommended for Quality Control, which papertypes they should consider recommending to their customers (coated and uncoated) and why and last but not least, exactly what instructions they should give designers working with SMS colours being prepared for printing at the Printshop for accurate and predictable colour results.

  • Optionally, if you have a proper proofing facility in-house (capable of printing contract proofs according to ISO 12647-7-2016), you may additionally apply to become an official SMS Proofing Facility, offering official SMS posters and SMS colour tickets to your local customers.

  • Use your SMS READY badge(s) in your marketing to promote the unique, media neutral Spot Matching System, along with your official quality assurance to your current and future customers, - the promise of printing to international standards.

You will be allocated a unique SMS customer ID which should be used when ordering SMS products and services.

Contact sms@spot-nordic.com for more information.

Getting started with SMS colours     SMS shop     SMS Technical         SMS in general

Interesting links      SMS: How, why and when?        Spot Nordic        Getting SMS READY

Spot-Nordic, Spóahólar 4, 111 Reykjavik, Iceland   Phone: +354 896 9790   E-mail: sms@spot-nordic.com

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